First, the news a few months back that our local Harpoon Brewery would be releasing a Belgian-style witbier to compete with the butt-kicking competitor from MillerCoors, the Blue Moon Belgian White. That beer is now starting to hit store shelves in the Boston area. Now, from across the country comes word that the Alaskan Brewing [...]
Continue reading about Another Craft Brewer Response to Blue Moon Belgian White?
Brewers Association founder and president Charlie Papazian is a passionate advocate for the small brewers his organization represents. He is also a prolific writer, having penned several books and magazine articles. Papazian also takes part in a new form of journalism/writing, writing a column on beer for Examiner.com. Launched in five cities, including Papazian’s nearby [...]
Continue reading about More Fear of Blue Moon (by MillerCoors!) From the Brewers Association…
As I noted last week, the Harpoon Brewery of Boston has created an unfiltered wheat beer to compete with the popular Blue Moon Belgian White by Coors. The brewery recently submitted its proposed label to the Alcohol and Tobacco Trade and Tax Bureau (TTB) for approval. Unlike the Coors product, which advertises itself as a [...]
Continue reading about Label Art for Harpoon’s New Blue Moon Combatant…
I recently received word through sort of an unusual but reliable back channel that the Harpoon Brewery was planning to brew a new beer. The project is apparently of a very hush-hush nature at the Boston brewery. A new 100 Barrel series or Leviathan release you might ask? Nope. After years of being battered in [...]
Forty years ago, people described Coors’s flagship Banquet Beer as having a ‘mystique’ to it. Loyal fans would prod, coax, and bribe their westward traveling friends to lug cases of the beer back to the East Coast. The ‘Coors mystique’ may seem long out-of-date now but the Colorado brewery is slowly building a new mysterious [...]
Give and Take…