In the early 1980s, American craft beer pioneers dreamt of nothing more than producing a few beers that broke through the monotony of humdrum, mainstream lagers. A group of men and women who had traveled through Europe and had their eyes and mouths opened by local beers or who had adventured to brew their own [...]
Continue reading about The Changing Face of the Craft Beer Industry…
The annual Great American Beer Festival has just concluded another eventful run in Denver and I just returned back to Boston after an early morning flight. During the trip, I spent time in both Colorado Springs and Denver, with attendance at two of the 27th annual festival’s sessions. This year’s incarnation continued to build upon [...]
Continue reading about A Brief Recap and Review of the 2008 Great American Beer Festival…
Entering its fifth year, the Beer Journalism Awards is a program sponsored by the Brewers Association trade group that seeks to recognize “outstanding media coverage that increases beer enthusiasts’ understanding of the diversity and flavor of American craft beer.â€? Originally started by Ray Daniels, the original Director of Craft Beer Marketing for the former Association [...]
With the recently announced sale of the Anheuser-Busch Brewing Company to Belgian-Brazilian brewer InBev, which creates the world’s largest brewery, it’s interesting to take a second to consider one of the unusual side effects of the deal. Anheuser-Busch has long been the largest American brewery and it has spent a lot of marketing time since [...]
Fast on the heels of another highly successful year, the American craft beer industry is gearing up for another profitable year and the challenges that accompany success. As the segment continues its development from a tiny niche to a legitimate force in the beverage alcohol marketplace, craft brewers are increasingly coming to grips with the [...]
Continue reading about Crafting New Challenges for Beer in 2008…
Give and Take…