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	<title>Andy Crouch&#039;s BeerScribe.Com &#187; Defining Craft Beer</title>
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		<title>The Washington Post Sends A Shot Across The Brewers Association&#8217;s Bow&#8230;</title>
		<link>http://www.beerscribe.com/2009/05/20/the-washington-post-sends-a-shot-across-the-brewers-associations-bow/</link>
		<comments>http://www.beerscribe.com/2009/05/20/the-washington-post-sends-a-shot-across-the-brewers-associations-bow/#comments</comments>
		<pubDate>Wed, 20 May 2009 14:37:54 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Boston Beer]]></category>
		<category><![CDATA[Brewers Association]]></category>
		<category><![CDATA[Craft Beer]]></category>
		<category><![CDATA[Defining Craft Beer]]></category>

		<guid isPermaLink="false">http://www.beerscribe.com/2009/05/20/the-washington-post-sends-a-shot-across-the-brewers-associations-bow/</guid>
		<description><![CDATA[In an article in today&#8217;s Washington Post, author Greg Kitsock writes a lengthy column on the long-running dispute over the Brewers Association&#8217;s restrictive and political definition of craft beer. Loyal and unloyal readers alike will recall that the definitional debate is something we have covered here on a number of occasions, and here, here, and [...]<!-- Easy AdSense V2.82 -->
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			<content:encoded><![CDATA[<p>In an article in <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/05/19/AR2009051900868.html" TARGET='_blank'>today&#8217;s Washington Post</a>, author Greg Kitsock writes a lengthy column on the long-running dispute over the Brewers Association&#8217;s restrictive and political definition of craft beer.  Loyal and unloyal readers alike will recall that the definitional debate is something <a href="http://www.beerscribe.com/2009/02/12/craft-beer-and-the-recession-and-sam-adams-no-longer-qualifies-as-a-craft-brand/">we have</a> <a href="http://www.beerscribe.com/2009/03/18/the-brewers-associations-quiet-war-on-blue-moon-leinenkugels-goose-island-and-maybe-even-elysian-new-belgium-and-your-brewery/">covered here</a> on <a href="http://www.beerscribe.com/2009/03/29/more-fear-of-blue-moon-by-millercoors-from-the-brewers-association/">a number</a> <a href="http://www.beerscribe.com/2009/02/12/craft-beer-and-the-recession-and-sam-adams-no-longer-qualifies-as-a-craft-brand/">of occasions</a>, and <a href="http://www.beerscribe.com/2009/01/22/the-dick-cantwell-interview/">here</a>, <a href="http://www.beerscribe.com/2008/05/12/what-the-hell-does-craft-beer-mean-anyways/">here</a>, <a href="http://www.beerscribe.com/2008/01/24/the-politics-of-defining-craft-beer/">and here</a>. [Ed: Maybe I need a new subject].</p>
<p>Make no mistake, a week before craft brewers and the Brewers Association head to the nation&#8217;s capital for their keynote event, one intended to impress the national media and the nation&#8217;s legislators, the article is a political shot of a different stripe.  It&#8217;s an issue the association has preferred to address in private despite the very public misgivings of prominent brewers, including members of the association&#8217;s own board.  </p>
<p>One thing that the Post article overlooks, however, is the Brewers Association&#8217;s recent statements, including at the recent Craft Brewers Conference, that the two million barrel mark does not include non-beer products, such as so-called flavored malt beverages.  While it is not completely clear, it appears that some portion of the Boston Beer Company&#8217;s present production is related to its Twisted Tea products, which do not count towards the two million barrel mark.  If the association doesn&#8217;t move to change its definition or create some sort of legacy exception for Boston Beer, we may soon learn the exact production numbers for the Samuel Adams brands versus the FMB&#8217;s the company produces.  </p>
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		<title>Craft Beer And The Recession and Sam Adams No Longer Qualifies As A Craft Brand?</title>
		<link>http://www.beerscribe.com/2009/02/12/craft-beer-and-the-recession-and-sam-adams-no-longer-qualifies-as-a-craft-brand/</link>
		<comments>http://www.beerscribe.com/2009/02/12/craft-beer-and-the-recession-and-sam-adams-no-longer-qualifies-as-a-craft-brand/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 14:25:31 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Boston Beer]]></category>
		<category><![CDATA[Brewers Association]]></category>
		<category><![CDATA[Craft Beer]]></category>
		<category><![CDATA[Defining Craft Beer]]></category>

		<guid isPermaLink="false">http://www.beerscribe.com/2009/02/12/craft-beer-and-the-recession-and-sam-adams-no-longer-qualifies-as-a-craft-brand/</guid>
		<description><![CDATA[The Milwaukee Journal-Sentinel is one of the first publications to print numbers for the beer industry&#8217;s performance in 2008 and things are about on par with where industry experts expected. Sales of craft beer, as defined by Beer Marketer&#8217;s Insights, totaled 9.45 million barrels in 2008, a 5-percent increase over the previous year. As the [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.jsonline.com/business/39445812.html ">Milwaukee Journal-Sentinel </a>is one of the first publications to print numbers for the beer industry&#8217;s performance in 2008 and things are about on par with where industry experts expected.  Sales of craft beer, as defined by Beer Marketer&#8217;s Insights, totaled 9.45 million barrels in 2008, a 5-percent increase over the previous year.  As the Brewers Association&#8217;s total craft beer production number for 2007 was 8,071,241 barrels, BMI likely includes several larger near-craft brands excluded by the BA.  The craft segment again beat the overall industry, which turned in a healthy gain of .5-percent.  Craft sales enjoyed double-digit growth rates in recent years.</p>
<p>I haven&#8217;t seen the BMI numbers yet but a few highlights from the report include a 1.1-percent increase in sales by Sierra Nevada Brewing, a 3.5-percent drop for Miller Lite, which now becomes MillerCoors&#8217; second best-selling brand after Coors Light, and Budweiser dropping 6.1-percent.</p>
<p>Perhaps of greatest interest is that the Boston Beer Company finally went through the magic 2 million barrel mark after posting a monster 8.5-percent increase.  With this achievement, Boston Beer and the Brewers Association and its members are going to have to seriously discuss how to handle a <a href="http://www.beerscribe.com/2008/01/24/the-politics-of-defining-craft-beer/">&#8220;macro craft&#8221; brewer</a>.  Boston Beer&#8217;s numbers include the Twisted Tea line of products, which it could argue should be subtracted from its beer totals for purposes of sneaking in under the Brewers Association&#8217;s <a href="http://www.beerscribe.com/2008/05/12/what-the-hell-does-craft-beer-mean-anyways/">below 2 million barrel definitional requirement</a>.  Boston Beer remains a craft brewer under it&#8217;s own definition, which as you may recall defines &#8220;small brewer&#8221; as one with an &#8220;annual production of beer less than 2 million barrels or annual production of beer exceeds 2 million barrels and the brewery was founded as a Craft Brewer and continues to satisfy the other Craft Brewer defining criteria.&#8221;</p>
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