There are several interesting stories buried beneath the surface of the recent numbers release from Information Resources Inc. (IRI). Compiling statistics from a data set that includes more than 15,000 grocery and convenience store retailers around the United States, IRI’s releases offer a picture of how the larger industry players, including the biggest craft brewers, [...]
Continue reading about Miller Lite Surpasses Budweiser As Second Most Popular American Beer Brand
It’s time for a beer pop quiz. What do Brewery Ommegang, Mendocino Brewing, and Yuengling have in common with Anheuser-Busch, Miller, and Coors? Alright, pencils down. If you answered that none of them are craft brewers, then congratulations on winning your beer geek merit badge. Americans love to define things, drawing lines between themselves and [...]
I was recently perusing the soon-to-be published titles list on Amazon the other day when I came across this little page on the 365 Bottles of Beer for the Year Page-A-Day Calendar for 2009. The ubiquitous calendar, which can be found on the desk of every beer lover and half the fathers in America, has [...]
Continue reading about Media Draft – Is Charlie Papazian Trying to Put Beer Writers Out of Work?
Wow, there sure is a lot to loathe about Beer Magazine. Published by Think Omnimedia LLC, creator of such illustrious titles as Xtreme RC Cars and RC Heli Magazines, this full-gloss, bi-monthly mag is the newest addition to the increasingly crowded beer magazine niche. The editorial trick with Beer Magazine appears to be a marriage [...]
For a while, I’ve wanted to do a media criticism feature on BeerScribe.com to comment on the various magazines, newspapers, websites, films, and television programs that cover our beloved subject. Media is very close to my heart and I have long believed it is important that writers, editors, bloggers, publishers, and visual producers treat beer [...]
Continue reading about Media Draft – Beer Northwest Magazine
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