Beer taking a backseat to wine in terms of consumer preference? Not a chance brewers thought. But when the Gallup Organization released its annual alcohol consumption report in July 2005, American’s brewers were dumbstruck. For the first time in the poll’s history, wine edged out beer as the selected drink of choice. This trend had [...]
Continue reading about Here’s To Beer: The Tom Shipley Interview
For beer advocates who engage in daily public relations campaigns in the name of better beer, the issue of respect is paramount. These dedicated enthusiasts spread the good news about their love of beer to others one pint at a time. They sidle up to strangers in pubs to influence what they’re drinking, listen stealthily [...]
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