Japan


Amidst the stream of recent posts elsewhere about the results of the bi-annual World Beer Cup, held in conjunction this year with the Craft Brewers Conference in San Diego, California, was a little reported story about how big craft beer is growing on an international scale. About a year ago, I spent a few weeks traveling around Japan, seeing the country and trying its beers. I was impressed with the relatively young craft beer scene across the country, with its pockets of excellent breweries.

The competition has grown quite international since its early days, with 58 countries competing this year. Breweries from 21 countries took home medals. When the Brewers Association announced its recent awards, American brewers, as expected, pretty well cleaned house with 158 awards. From there, you’d expect traditional brewing countries, such as German, Belgium, and the Czech Republic to have dominated the rest. While German brewers took home a respectable 25 medals, Japanese breweries nearly outlasted their Belgian counterparts with 10 medals to the Belgian’s 11. Here’s the interesting part: German breweries, as expected, won medals in German styles and Belgian brewers won medals in Belgian styles. Japanese brewers, like their American counterparts, won medals across a broad swath of international styles, from hefeweizen to cream ale to Scottish ale and even in the experimental category. That is an impressive achievement. Brewer Bryan Baird of the Baird Brewing Company won two medals as did the producers of the Swan Lake brands. My congratulations go out to the Japanese brewers for their impressive performance.

-Baird Brewing Co, Big Red Machine Fall Classic Ale, Cellar or Unfiltered Beer, Bronze
-Baird Brewing Co, Nide Beer - The Ale, American-Style Cream Ale or Lager, Bronze
-Fujikankokaihatsu co., LTD, Fujizakura kogen Beer “Weizen”, South German-Style Hefeweizen/Hefeweissbier, Silver
-Hyokoyashikinomori Brewery Tentyokaku Co., Inc., Swan Lake Beer Amber Swan Ale, American-Style Amber/Red Ale, Silver
-Hyokoyashikinomori Brewery Tentyokaku Co., Inc., Swan Lake Beer Porter, Robust Porter, Bronze
-Kiuchi Brewery Hitachino Nest Beer, Espresso Stout, Coffee Flavored Beer, Bronze
-Kumazawa Brewing Co., Shounan Liebe, German-Style Schwarzbier, Gold
-Nasu Kohgen Beer., Ltd., Scottish Ale, Scottish-Style Ale, Bronze
-Sekinoichi Shuzo Co. Ltd, Iwate Kura Beer Oyster Stout, Experimental Beer (Lager or Ale), Silver
-Shimono Co., LTD, Kaorino Nama, German-Style Kölsch/Köln-Style Kölsch, Bronze

Congratulations are also due to Molson Coors for its strong showing with the Blue Moon Brands, culminating in a win for the Blue Moon Brewing Company and brewer Warren Quilliam in the Large Brewing Company category.

Last May, I spent three weeks traveling around to various destinations in Japan. On my trip, I had the opportunity to witness first-hand the country’s impressive ascendancy into the global craft beer scene. The country boasts more than 200 craft breweries (as many as 280 by some accounts), which, in a show of just how dominant the larger brewers are, only accounts for less than one-half of one-percent of total production. These small breweries produce a product called ji-biru, the Japanese phrase for ‘local’ or ‘craft beer.’

Toshi, Bryan, and Andy CrouchThe development of craft beer in Japan is an exciting story, two parts of which I document in the newest issue of BeerAdvocate Magazine (the article apparently inspired the crazy comic book, fan boy cover). The new column profiles Toshi Ishii, COO and brewery director for the Yo-Ho Brewing Company in Karuizawa near Nagano, and Bryan Baird, founder with his wife Sayuri, of the Baird Brewing Company in the small coastal town of Numazu, an hour south of Tokyo.

I recently received an email from Toshi (who spent his formative brewing years as the Stone Brewing Company’s third employee), who is one of the great breed of traveling brewers. Although he is the head of brewing for a fast growing craft brewery in Japan, Toshi spends nearly half of his time out of the country visiting other breweries around the world. According to Toshi, he’ll be in the United Kingdom three times this year and the United States another three times.

Toshi’s first trip to the United Kingdom, which is presently under way, is what caught my eye yesterday. Toshi learned of cask-conditioned beer, often called real ale, at one of Pizza Port’s earliest beer festivals. After his first sip, Toshi stared down at his glass in amazement and had to ask friends what he was drinking. Fast forward a decade and Toshi is single-handedly leading a cask ale revolution in Japan. He helps run a sizable cask ale festival in Japan and sells his popular Yona Yona Pale Ale on cask at hundreds of locations across the country.

When I met him in May, Toshi told me about his trips to the Great British Beer Festival, where he has served his beers a few times. He clearly loves the event and the opportunity to travel the country that is home to so much cask ale. Toshi’s trips to England aren’t just for fun. Instead, Toshi is happily ensconced at Marston’s Burton upon Trent brewing beer. Toshi was recruited by the JDWetherspoon Group last summer at the 30th GBBF to come to England to brew his Tokyo Black beer. The very drinkable porter is a hit in Japan, where it is very distinguishable from nearly every other ji-biru¬. Toshi is scheduled to make 40 kl of the beer, which will be placed into 1300 casks for sale at 650 pubs in the United Kingdom. The beer will be released at JDWetherspoon’s International Real Ale Festival, which will be held March 27 to April 14, 2008.

Of course, Toshi will be back in late summer for the next GBBF.