Death to Beer Styles…

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A revolution is quietly growing in the beer world. Led by a group of nihilistic radicals, this movement seeks to overthrow the way brewers categorize their beers. Eschewing the restrictions of traditionalism, these free-form brewers want to change the way people think about tasting beer. The radicals focus their scorn on the beer styles most […]

Michelob Co-opts Craft’s Cool…

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While watching my hometown Chicago Bears drop a heart breaker to the New York Giants, I had my first chance to watch Anheuser-Busch’s newest attempt to fight back against the gains of the better beer segment. The television ad, part of A-B’s $30 million campaign to rejuvenate the ailing Michelob brand, was a low key, […]

The Party’s Over: The Birth of Widhook…

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In the latest and to date greatest instance that craft beer is now very much about business, two of the game’s largest players have announced their intention to merge. After years of a joint sales and marketing venture called the Craft Brands Alliance (CBA), the Widmer Brothers Brewing Company and the Redhook Ale Brewery announced […]

The BeerScribe Interview with Jeff Becker of the Beer Institute…

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For more than two decades, the Beer Institute has served as the beer industry’s voice before legislatures and governmental agencies across the country. The group represents the diverse interests of breweries, importers, and industry suppliers on alcohol policy issues ranging from tax and trade to reducing underage drinking. As president of the Beer Institute since […]