At the beginning of his keynote address to the Craft Brewers Conference in Boston, Stone Brewing Company’s CEO and co-founder Greg Koch played a video he and others had collaboratively produced for the occasion. It is a great video, especially the first minute or so (a great viral or television commercial in itself) and was an excellent start to a solid and interactive address to the conventioneers. I anticipate that a lot of viewers of the recent Beer Wars documentary expected to see something similar and that is one of the reasons they left disappointed. The tone gets a little preachy at times and also takes several direct swipes at the big guys, promotional approaches whose appeal and viability can be debated (and were yesterday during the conference, with one presenter actively advising against them). In any event, definitely take a look at the video below and feel free to offer your thoughts.
I Am A Craft Brewer from I Am A Craft Brewer on Vimeo.