Of course, a day or so after I stick my neck out for the big brewers saying they may have turned a corner, writer and television host Anthony Bourdain sent out a couple of bombshell tweets in which he seems to suggest that the Discovery Channel is either holding back or canceling production of the popular beer show Brew Masters due to pressure from its advertisers, namely the big brewers. Now I disdain reporting based solely on quixotic 140 character stabs but these were pretty disturbing allegations. Now MillerCoors has of course heavily invested in advertising on the program for its Blue Moon product, so it would be a curious thing for that company to be involved. But, as I noted, we have next to no information either way. So, of course, the blog and twitterspheres are up in arms, accepting the tweets as gospel, assuming Anheuser Busch InBev is behind the conspiracy, and telling me how wrong I’ve been. As with the Goose Island story, I’ll wait until we have some more information (which I am trying to get now) until we cast all our anti-big beer stones. I will say, however, that if the allegations prove true, it’s a pretty major form of dirty play by the big guys and I expect an absolutely massive backlash to follow, perhaps even from regular, everyday Bud guys and gals.
Please follow and like us: