In the beer world, it’s often de rigueur to make fun of seemingly naïve, judgment averse wine snobs and their penchants for spending money based upon label consciousness rather than actual flavor and quality. We’ve all read about behavioral science experiments where wine drinkers are given two bottles of wine, both filled with the same [...]
It’s in light-hearted moments with a beautiful, brimming pint in front of me that my thoughts turn to days when things were not nearly so cheerful for flavorful beer lovers. In those dark days, which largely passed before my legal drinking age, things were grim. With the tales of our beer elders ringing in my [...]
Continue reading about WWFD: What Would Fritz Do? (about the slow death of seasonal beer)…
I have a vision of the future, one in which beer lovers stand arm in arm, glasses raised, like in that old Coca-Cola commercial. Except in my version, the pints raised are brim full of malty lager beer and not sugary soda. Alas, this global beverage utopia seems but a distant dream, not because the [...]
The time has come for brewers and consumer beer advocates alike to redefine extreme. After spending years pushing the envelope of what constitutes beer, the movements of brewers have largely been directed down paths towards higher alcohol levels, increased hop ratios, and bourbon barrel aging, sometimes all at once. While hardcore beer geeks continue to [...]
Continue reading about The Time Has Come To Redefine Extreme Beer…
Craft beer enthusiasts around the United States know something exciting is happening. They trade emails and blaze Internet forum pages with news of their favorite, distant breweries coming to their home states. Local beer stores, from Tempe to Tampa, teem with attractive new brands. But behind the scenes, the craft brewing industry is at a [...]
Continue reading about The Case Against Carrying Every Craft Beer In Your Local Store…
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