Tens of millions of barrels later, the craft beer renaissance can be traced to a single beer. Now, I don’t mean Anchor Steam, Redhook Ale, or even the New Albion Ale, though they might qualify for some of you. Instead, I’m talking about the experience every dedicated craft beer drinker has enjoyed at [...]
First, the news a few months back that our local Harpoon Brewery would be releasing a Belgian-style witbier to compete with the butt-kicking competitor from MillerCoors, the Blue Moon Belgian White. That beer is now starting to hit store shelves in the Boston area. Now, from across the country comes word that the [...]
Continue reading about Another Craft Brewer Response to Blue Moon Belgian White?
Brewers Association founder and president Charlie Papazian is a passionate advocate for the small brewers his organization represents. He is also a prolific writer, having penned several books and magazine articles. Papazian also takes part in a new form of journalism/writing, writing a column on beer for Examiner.com. Launched in five cities, [...]
Continue reading about More Fear of Blue Moon (by MillerCoors!) From the Brewers Association…
As I noted last week, the Harpoon Brewery of Boston has created an unfiltered wheat beer to compete with the popular Blue Moon Belgian White by Coors. The brewery recently submitted its proposed label to the Alcohol and Tobacco Trade and Tax Bureau (TTB) for approval. Unlike the Coors product, which advertises itself [...]
Continue reading about Label Art for Harpoon’s New Blue Moon Combatant…
Give and Take…