First, the news a few months back that our local Harpoon Brewery would be releasing a Belgian-style witbier to compete with the butt-kicking competitor from MillerCoors, the Blue Moon Belgian White. That beer is now starting to hit store shelves in the Boston area. Now, from across the country comes word that the Alaskan Brewing Company of Juneau is releasing its first new beer in two years. And you guessed it, the beer’s name: Alaskan White Ale. I didn’t see a lot of Blue Moon, or any other macro beer frankly, while traveling in Alaska last fall so I can’t say that this release is due to the success of Blue Moon. But I imagine the Summer Ale is also facing stiff competition in the brewery’s continental markets, especially as we recently learned of how tough things are for the Widmer Brothers and the Craft Brewers Alliance.
Another Craft Brewer Response to Blue Moon Belgian White?
“…especially as we recently learned of how tough things are for the Widmer Brothers and the Craft Brewers Alliance.”
What’s going on with Widmer/CBA?
I’ve wanted to write more about the CBA and its woes but haven’t found the time yet. Until then, check out its recent earnings statement and this article detailing its substantial problems.