Beer PricingMichael JacksonPrice Creep

World’s Most Expensive Beer, Available For $5.00…

In looking through all of the material that I gathered while researching at the Michael Jackson archive in Oxford, I came across this gem, taken from the California Celebrator (Vol. 1, Issue 3 – July/August 1988). Jackson collected every beer publication imaginable and had them cataloged for his later review. Heralding the arrival of the “Most Expensive Beer in the World,” the issue highlights the creatively named Schaff-Brau Feuerfest Edel Bier No. 215453. At 9% alcohol, the writer was blown away. What floors me was the price of the World’s Most Expensive Beer.

Five bucks.

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